Disney Hopes New Videogame Will Bolster Its Worst Performing Division


Every three months, Walt Disney Co. regales Wall Street with its quarterly results. There hasn’t been much for CEO Bob Iger to worry about since each of his divisions, from cable TV to theme parks, has performed strongly, with even the film studio showing signs of a turnaround this year. One laggard, however, has remained : Disney Interactive.

The group, which oversees games and online efforts, spent 16 consecutive quarters in the red until posting its first profit in February. But a $54 million loss the subsequent quarter means Iger’s pledge to investors that the division would be profitable for the duration of the company’s fiscal 2013 year, which wraps up in September, is unlikely.

To say that Disney hasn’t truly excited the videogame industry in years is an understatement.

“We have always had successful things, but we’ve never had enough of them or our hit ratio hasn’t been good…

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