Tom Hoggins speaks to Disney Interactive’s executive producer about the challenge, risk and reward of Disney’s ambitious new video game and toy line.
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Released later this year, Disney Infinity is the boldest video game product yet from the house of Mickey.
Incorporating a versatile video game and a line of Disney figurines that you can use to access content in-game, Infinity is the first time that Disney’s myriad characters have come together under one banner.
It will go into direct competition with Activision’s hugely popular Skylanders franchise, and Disney hope to have the edge by using its most famous faces – such as The Incredibles, Captain Jack Sparrow and the just announced Lone Ranger – and allowing players to create their own…
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